Hello! I’m Kyle Stevens!
A Little About Me
I’m a performance creative strategist in the Greater New York area! I’m passionate about helping clients drive sales through online platforms like Meta, TikTok and Pinterest, by testing different strategies to understand what best appeals to their audience. My career experience has also lead me to develop skills in client management, team development, technical website and social platform skills, operations management, ad creative design, and FTC compliance.
In my last role, I had the opportunity to really learn the ins and outs of performance creative strategy. I lead +80% year-over-year growth for the top 3 clients at my previous agency, they resigned both of their scopes and expanded to an additional third scope with one of their other brands. I drove down CAC/CPA by 25% quarter-over-quarter, increased CTR to an account average of +1.5%, improved CVR by 30% and maintained an average of at least +3.5%, and maintained thumb stops of 30% or greater on all top performers. I had the opportunity not only to lead my own clients, but get a wealth of experience across industries. Those industries include human and pet supplements, fashion, footwear, lifestyle, home and décor, and fitness.
Work Experience
VaynerCommerce - Creative Strategist | Mar. 2024 - May 2025 | New York (Remote)
Sole creative strategist on the top three client accounts, overseeing end-to-end creative strategy and execution for Meta ad campaigns across diverse industries. Drove +80% year-over-year growth by improving ROAS, reducing CAC/CPA, and achieving record-high performance across key metrics including CTR and CVR.
KYXLE Music - Founder and Artist | Jan. 2020 - PRESENT | New York
Crafting progressive growth and marketing blueprints tailored specifically for artists. Specializing in cutting-edge music production techniques to achieve a contemporary sound infused with a nostalgic essence. Proudly affiliated with ASCAP.
Thump Local, LLC - Social Media Manager and Technical Supervisor | Oct. 2020 - Feb. 2023 | New York
Led comprehensive social media campaigns across platforms such as Meta, X, TikTok, Pinterest, and LinkedIn, for businesses nationwide. Trained and mentored team members in leveraging Canva, Sprout Social, Meta, and other tools, optimizing client reach and fostering professional development. Spearheaded cross-departmental initiatives, enhancing sales strategies and marketing materials, resulting in increased profitability and client satisfaction. Additional duties included copywriting, ad design, reporting deck creation and fulfillment. Experienced with legal compliance and up to date on current FTC advertising regulations. Technical Supervisor duties included Pixel and GTM operations and offering backend coding support for client websites.
The Steakhouse - Server and Social Media Manager | Oct. 2017 - Oct. 2020 | New York
Managed the restaurant’s organic social media presence across Instagram, Facebook, and Twitter, developing engaging content that reflected the brand’s voice and boosted local visibility. Increased follower growth and customer engagement through consistent storytelling, promotions, and real-time updates. Possesses a comprehensive knowledge of beverage preparation, menu items, and excellent interpersonal skills to ensure a positive guest experience. Proven ability to handle high-volume environments while maintaining a friendly and efficient demeanor.
Education
Nassau Community College - A.A.S. Business Administration | Aug. 2023 - Dec. 2024
Acquiring a strong foundation in fundamental business principles, management strategies, and practical applications. Key coursework included accounting, economics, marketing, and business communication, providing a well-rounded understanding of various business facets.
Stony Brook University - English Language and Literature | Aug. 2017 - May 2018
Enhanced language skills in standard English classes and cultivated cultural awareness through dialectal and diasporic English classes, exploring diverse language conventions beyond the standard.
Email: kylestevens216@gmail.com
Contact